For the voice overs we used Charlotte to play the radio station presenter and Nicola to do the advert. Initially Nicola done both but the difference between radio show and advert was not clear.
For the main body of the advert we used short clips of interviews we done and edited them into a sequence with a fast tempo for effect and to catch the listeners attention. The clips contained emotional responses from our interviewees. The music, like the documentary, was also taken off the web-site: audio.lgfl.org.uk, we used a track called Hip Hop Apocalypse, we thought that this expressed our theme of it being about the street culture and the negative connotations hip hop music conveys. With the volume of the music I decided to fade out the music for the last clip which says 'Obviously I feel like it's my fault.' I chose to do this because taking away the music brang a dramatic effect to the words and drew the listener in more to then listen to the following information on when the documentary would be on t.v. I also chose to put the documentary title at the end of the advert to add effect and if the listener forgot what time and station it would be playing on then they could remember & look for the title.
As a group we chose to use the reference to Choice fm 96.9 in our radio edit because we agreed that playing it on stations like this and 1xtra would be suitable because they are predominately listened to by our target audience.
From our first screening and feedback, which was mainly positive, we made the title at the end louder and a small adjustment to the volume of music after the presenter and before the advert.
Our radio advert is approximately 34 seconds.
From our first screening and feedback, which was mainly positive, we made the title at the end louder and a small adjustment to the volume of music after the presenter and before the advert.
Our radio advert is approximately 34 seconds.
